Marketing Manager

Greater Manchester
£35000 - £45000 per annum + package + bens
12 Feb 2013
12 Mar 2013
Gareth Oakley
Business Type
In-house / Client-side
Contract Type
Full Time
Adam would like to experienced Marketing Manager, ideally with significant understanding & experience from within the healthcare services or NHS environment, to take ownership of the brand & commercial development of this key vertical of products & services within our clients wider service portfolio.

The role:
You will be involved in managing a key vertical service offering for our client and will be responsible for the direct communication channels (print advertising, mailers, websites, PR, etc.) and for developing materials to support the business development process, influence of key opinion leaders and contact with 'customers'. Other roles will include preparing for key meetings and congresses and developing relationships with Key Opinion Leaders internally, throughout the industry & the wider NHS.

Purpose of the Position:
To fully develop these key service offerings and maximise their potential to existing and new customer groups.
To review the market and competitors and identify unmet customer needs and opportunities for new products/support materials.
To increase both the visibility & take up of the full product offering by all customers
To ensure that our client provide their customers (internal and external) with the highest standard of support
To work with the Management team on the strategic plans for the various service offerings & projects

Portfolio management and Marketing planning
* Construct a flexible marketing plan
* Review existing products and market and make recommendations for improvements/service offerings/market penetration

External communications
* Work with agencies to develop high quality campaigns that can be applied to multiple communication channels.
* Put together a communication plan to ensure appropriate levels of customer contact via direct mail, e-mail and advertising
* Review and book appropriate advertising space to receive the best possible return on investment

Internal Relationships and Team working
* Develop a full understanding of the key internal stakeholders & key opinion leaders
* Develop and sustain good relationships with internal stakeholders.
* Effective utilisation of internal resources to ultimately achieve organisational goals.
* Share ideas, solutions and practices as well as challenges with team members.

Skills Knowledge, Qualifications & Experience

* Experience of marketing gained within the healthcare services and/or NHS environment
* Budgetary & man management skills are essential
* Strong communicator and experience of managing multiple internal & external stakeholders effectively
* Ability to manage the demands of a portfolio of products & associated projects
* Capable of analysing and utilising data.
* Ability to work independently and as part of a team and to take ownership and accountability of results.