Digital Marketing Manager

excellent salary package
04 Mar 2013
01 Apr 2013
Rachel Kaye
Business Type
In-house / Client-side
Contract Type
Full Time
Cambridge Intelligence are looking for a marketing communications person who can make a measurable difference to our business.

Key Responsibilities

*Development and management of all our marketing communications content. This includes printed material, brochures, video, web site content, email campaigns, blog entries, press releases and social media
*Working with Sales and Business development teams to define and implement strategies for lead generation
*Integrating social media marketing into campaigns
*Liaising with suppliers such as copywriters & designers
*Dealing with more technical aspects, such as Search Engine Optimisation (SEO) and Google Adword campaigns
*Use of analytical products like Google Analytics to measure the success of all marketing campaigns
*Development of a CRM and appropriate permission assets
*Organising trade shows

Professional Requirements

*University degree or equivalent professional qualification such as CIM Post Graduate level.
*A track record of marketing communications across multiple channels
*Experience with B2B and/or B2G marketing
*Experience with a wide range of digital marketing projects in commercial environments, delivering projects on time and on budget
*Experience with managing/developing commercial websites
*Demonstrable experience of developing and growing social media presence
*Experience with managing PPC, SEO, e-marketing programmes that deliver significant ROI

Personal Requirements
*A creative approach to problems
*Flexible & self-motivated
*Ability to learn quickly
*Great written and inter-personal communication skills
*Strong analytical skills with an ability to interpret and present data
*Good organisational skills
*An entrepreneurial spirit
Experience in the US market would be big plus, as would any previous encounters with the security domain (policing, national security, military). If you only have some knowledge of these areas but are ambitious to learn more, please apply anyway. Enthusiasm and drive are as important as previous experience!

Remuneration will be competitive based on experience.

The job is based in Cambridge, and you must be eligible to work in the UK.