Trade Marketing Activation Managers

Gatwick/West Sussex
c.£30K-£35K + Benefits
11 Mar 2013
11 Apr 2013
Business Type
In-house / Client-side
Contract Type
Full Time

Trade Marketing Activation Managers
c.£30K-£35K + Benefits
West Sussex/Gatwick

Strong commercial skills with hands-on trade/customer marketing or sales experience?  Track record of developing and managing trade marketing plans?  Here’s an excellent opportunity to get into a global food & drinks business working in its dynamic and fast-developing foodservice and vending business.  Working alongside the Account Management team, you’ll use insight data and your knowledge of the trade channel and customers to create relevant and effective activation plans that drive business growth.  This will include looking after design, print, DM and on-line initiatives that create ‘pull’ in the market, helping the sales teams to secure customer buy-in, ensuring that NPD launches are embedded in the market. and regularly reviewing the impact of marketing & promotional activity on sales.

Our Ideal Candidates

Strong analytical skills and commercial savvy are key for this role, in which you will work closely with major trade and retail partners.  You’ll have worked in category insight or customer/trade marketing or perhaps in a more commercial role, and will enjoy working closely with key customers, encouraging buy-in to promotional activity at a local level.  Strong, communication and influencing skills are key - you’ll need to interpret data and make clear and concise business/marketing recommendations.  You must be a tenacious and confident person with strong negotiation skills and a flexible style. You’ll be comfortable rapidly building strong, working relationships with different, key stakeholders around the business and within customers. You must be highly results focused and a team player; someone who thrives on a challenge and makes things happen.

Company Profile

Our client is a major FMCG multinational with a host of leading brands across the globe. Known for its relentless focus on innovation and consumer driven marketing, the company places insight at the heart of its operations and consistently looks for new product and brand opportunities. Career development opportunities are excellent with a real commitment to ongoing personal growth and skills development.

Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with experience working with brand management, communications, category management and insight/research specialists. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now on 020 7566 9890.