Technology, Data and Inventory; £50k

£40000 - £50000 per annum + Great Bens
01 Apr 2013
29 Apr 2013
Sarah Mitchell
Business Type
Contract Type
Full Time

Technology, Data and Inventory; £50k
Director of Campaign Management - Buy Audiences instead of inventory!
Audience Buying + Tech Platforms The Company:
All about Data and Inventory; in order to manage audiences for our clients.
Use sophisticated technology platforms and predictive algorithms to buy audiences instead of inventory.
CLIENTS: Servicing a range of multinational blue-chip advertisers.
AUDIENCE MANAGEMENT SERVICES and TOOLS: Include: Analytics and Insights, Audience Optimisation, Audience Discovery, Audience Acquisition, Audience Verification.
Our Values
Use multiple technology partners and providers - including DSPs, data platforms and analytics packages - to help power the Audience Management platform.

Director of Campaign Management Role; Key Job responsibilities
The Director of Campaign Management shall operate as key internal point of contact for campaign operations: tactical design, yield optimization, analysis, reporting and related campaign duties
Campaign Planning:
Define campaign architecture for optimum tactical execution in DSPs

Campaign Management:
Monitor and control media spend for a portfolio of campaigns.
Ensure on-time and complete delivery of online advertising budgets
Campaign Performance Optimization:
Execute day-to-day yield management across portfolio campaigns and supply sources
Develop and implement bidding strategies & tactics to maximize efficiency of media spend

Knowledge of analytical methodologies and tactics for optimizing interactive marketing campaigns (i.e., segmentation, predictive response models, etc.) as well as knowledge of online marketing best practices
Expertise in working with DSPs, SSPs, DMPs, ad exchanges, ad networks & aggregators, ad servers, and/or other optimization platforms
4 to 7 years of experience in interactive marketing with a leading online advertising/consulting agency, network, advertising exchange or optimization firm.

We invest heavily in training and development to help build successful careers within our organisation.If Tech Platforms, Predictive Algorithms and Audience Buying is up your street then do apply now.