PPC Manager - £40k + Bens

£35000 - £40000 per annum + Great Benefits
01 Apr 2013
29 Apr 2013
Sarah Mitchell
Business Type
Contract Type
Full Time

PPC Manager - £40k + Bens
Creating, optimising and managing the development of all of our PPC campaigns for our clients.
A new kind of agency/ full service; utilise Traditional, Digital, Social and Mobile Media
Prior PPC Search and Management Experience Required.

The Company:
The world's leading multichannel agency network.
We're a new kind of agency; one which powers profitable customer experiences that change how people think, act and feel about brands. The experiences we create utilise Traditional, Digital, Social and Mobile Media as well as new technologies and invented media. We are a full-service, integrated agency with many offices in over 40 countries. Our creative solutions span above, below and through the line channels - we're online, offline, retail, pharma, financial, fundraising, fmcg and travel.
Award-winning innovators who are trusted over decades by our clients and we have a proven track-record.

The common theme running throughout our approach (and the source of our competitive advantage) is the use of data and insights collectively to solve these complex challenges
We work with some of the biggest and most interesting clients around across a variety of industry sectors.

PPC Manager Job Summary:
Exciting opportunity here with our media team. You'll be charged with creating, optimising and managing the development of all of our PPC campaigns for our clients.
You'll be a driven and curious addition to the team - responsible for understanding and delivering against the agreed client strategy. You'll focus on performance, return on investment and revenue targets for managed clients and you'll ensure we're the company that clients call first.

Key PPC Manager Responsibilities:
You'll lead the research and analysis of all sectors, grasping new market trends and seasonal fluctuations.
The PPC Manager shall create and set up new paid search (PPC) campaigns for our clients and think laterally to ensure the correct keywords are used for these campaigns.
Create compelling ads for our clients and have a good understanding of demographic profiles.

Perform a proactive analysis of AB test and recommend any changes needed to the campaign.
Analyse the click path and multi-channel attribution to further optimise the campaign.
Look after daily campaign optimisation and analysis and implement recommendations to clients where required.
Campaign Management:
Keep a close eye on competitors to make sure any threats of illegal brand bidding are reported back to the client.
Set up accounts with the search engines and manage the translation of accounts.
Over achieve on both campaign performance and revenue targets at every possible opportunity.

Client Management:
Guide and manage expectations for our clients and demonstrate a creative approach to briefs when developing proposals.
Report performance and developments to your clients on a weekly and monthly basis.
Present campaign developments and performance analysis to clients face to face on a regular basis.
You'll be a Search ambassador for the company at all times, ensuring all new business leads are passed on swiftly and making sure we're the agency that clients call first.

Skills & Experience:
Good grounding of PPC experience and experience of running PPC campaigns for clients
Worked within a media, marketing or agency environment and be used to juggling multiple campaigns for varied clients.
Proven knowledge of paid search campaign tools, including 3rd party tracking.
Full understanding of PPC editorial tools (e.g. Marin and Google Editor) to provide support to the rest of the team.

We have new clients we're hoping to work with soon too, so now is a very exciting time to join the team.
Search no more and step up!