Senior Account Director – INTEGRATED - Promotions / Sponsorship - [FMCG Brand] - top London agency!

Central London
£52k - £59k + bonus & benefits
22 Apr 2013
22 May 2013
melissa gordon
B2B, FMCG, Retail
Contract Type
Full Time

Senior Account Director - Integrated - Promotions / Sponsorship - [Drinks] - £52k - £59k + bonus!

This top London agency, need a strong Senior Account Director with FMCG experience and a passion for Sport [Football] to join their team working on this new client win - which is FMCG in nature & approach, but much broader than traditional 'grocery led brands'. Drinks would be preferred here, but not mandatory.

The agency are incredibly excited about this new win - and for a strong Senior Account Director with Integrated skills and strong promotional / retail skills - it's a great time to join this agency and make your mark.  

The new client win sees the agency becoming the BTL partner for ALL brands within this big name parent brand [drinks led] and within that, the agency and Senior Account Director will lead the activation of a huge sponsorship element linked to Football.

The Senior Account Director will report into the Group Account Director and have a strong team of direct reports, including Senior Account Managers, Account Managers and Account Execs. This whole team, as led by the Senior Account Director, will help to deliver 360 campaigns, alongside other partner agencies.

The Senior Account Director must be comfortable with, and have proven experience of, running large-scale 360 campaigns, which include both consumer activity and trade activity, and an ever growing digital element.

Within the broad based delivery, will be the sponsorship element of an existing property, Football related, so the Senior Account Director must also have previous sponsorship/ property activation experience.

More about the Agency:

The agency believe that people should be invested in, Account Handlers in general, and as Senior Account Director you'll be exposed to great training opportunities. The agency are so successful with this, that they win awards for employee development and retention.

Plus, this agency pride themselves on their ability to offer a solid 'work/life balance' - a rare thing in London agencies these days. 

The Senior Account Director role:

The Senior Account Director role includes strong POS experience, promotional marketing, partnership marketing, sponsorship activation, retail understanding and the Senior Account Director role requires strong all round BTL skills and a solid understanding of ATL and TTL approaches. 

As Senior Account Director you'll sit at the 'top table' with the cross-agency partners and work in partnership, developing TTL ideas & campaigns.

Given this is a new client win, there's a huge opportunity for the Senior Account Director to take this role and truly become a 'partner' to the client.

You'll need to have 1+ years experience at the Senior Account Director level, from a leading London agency or equivalent - combined with solid promotional and BTL skills.

Senior Account Director Requirement:

- proven experience of big brand management / campaigns - FMCG or drinks related

- MUST have 1+ years at Senior Account Director level, in an agency

- successful integrated campaigns - including strong digital

- solid sales promotion skills & POS experience - ideally within FMCG/ drinks

- previous & proven sponsorship activation and management

- incredibly enthusiastic and ambitious - a strong drive to succeed

- great team player, with the ability to 'lead' on a new win

- proven track record with relationship building - internally and externally 

As Senior Account Director, you'll lead a traditional team with a SAM, AM and AE and be a leader within the wider team including dedicated creative resource and planning support.

Key disciplines for the Senior Account Director:

  • Sales promotion
  • In-store POS
  • Partnership marketing/ Sponsorship activation
  • Digital marketing

In addition to a competitive salary there is also a formal company bonus scheme and excellent 'soft' benefits - as well as a strong social scene.

This is a fantastic opportunity for a driven Senior Account Director to join a well-established agency, work on a new client win - leading FMCG/ Drinks brand, produce great work and have work/life balance. 

If you're an ambitious, creative and hungry Senior Account Director - this could be the role for you.

And if you're a Senior Account Director who wants to work in a fun and challenging environment then please get in touch today - quoting MG5395.

As mentioned, Account Handlers are very well taken care of at this agency - and within this team, as Senior Account Director, you have the chance to thrive, put your mark on a new client win - and of course, not to mention a superb work / life balance! The agency pride themselves on this.This really is a brilliant role, on a brilliant team - for a superb Senior Account Director who wants it all - great work, great life balance and a great brand on their cv.

To apply for this role click 'Apply' as below.

If this role is not what you’re looking for, then don’t worry. At Fill Recruitment we specialise in all agency positions. We are currently recruiting for account handlers at Account Manager, Senior Account Manager and Group Account Director levels.

If you would like to find out more please visit our website: or try