Product Marketing Manager

£50,000+ Bonus+ Benefits
10 Jul 2013
10 Aug 2013
Contract Type
Full Time

To support our growth plans, Emailvision is looking for an entrepreneurial Product Marketing Manager. This person will be responsible for leading successful product launches, internal and external product communications, content marketing, sales enablement and the marketing of key product initiatives. This is a highly visible role and is the perfect opportunity for career development into a more senior marketing position. This person will report directly to Emailvision’s global Director of Product Marketing.

To be successful in this role, this person will need to have a solid understanding of product marketing, excellent communication and writing skills, proven success in cross-functional team collaboration and true client focus.

Primary responsibilities include

  • Working with the Director of Product Marketing and other stakeholders to develop and execute a product marketing plan that is tightly aligned with company goals
  • Successfully launch and champion new products or versions of products, internally and externally
  • Sharpen the positioning and messaging of products with all relevant stakeholders both external (e.g. clients, prospects) as well as internal (e.g. sales, pre-sales, product management)
  • Drive creation of content to promote Emailvision as a thought leader via industry whitepapers, blogs, webinars, product videos and client case studies
  • Update Emailvision’s tool kit for the global sales teams that includes product collateral, presentations, buyer personas, FAQs, and competitive analysis
  • Prepare and disseminate all materials related to product including roadmaps, statements of direction and product positioning
  • Partner with regional marketing managers and online marketing managers to coordinate use of content to drive lead generation
  • Work with Product Management to drive product requirements with clear recommendations that are well supported by customer data and feedback

Essential Requirements

  • BA/BSc degree
  • Self-starter who thrives in an entrepreneurial, fast-paced environment
  • At least 5 years of Product marketing experience
  • Excellent written and oral communication skills in English
  • Experience of working with cloud-based products and/or cloud marketing software
  • Successfully worked as part of a cross-functional team
  • Demonstrated aptitude for strategy and positioning

Desirable Requirements:

  • Experience of online relationship marketing through email, mobile or social media
  • Knowledge of the competitive landscape within the cloud-marketing software industry
  • Understanding of integrated marketing communications using both digital and traditional channels
  • Copywriting skills
  • Marketing qualification
  • MBA degree or equivalent experience
  • Fluency in French, Spanish, German or Portuguese