Head of Marketing

M40 corridor
Circa £75,000 + benefits
12 Aug 2013
25 Aug 2013
B2B, Telecomms
Contract Type
Full Time

General description of role

To lead the marketing of our client's products and services ensuring successful development, delivery and uptake. To have a commercial understanding of the performance of the brands and to understand the complete marketing mix. Takes overall responsibility for the profile of our client's commercial activity across the sector.

Job Responsibilities

  • Development and delivery of our client's brand and marketing strategies for the whole portfolio building our client’s reputation in a dynamic market
  • Management and inspirational leadership of the team
  • Leadership of the creation, development and management of brand and marketing initiatives and plans
  • Working at a strategic level building relationships within the industry and amongst key stakeholders
  • Leadership and overview of management of full market lifecycle of our client’s products and services: definition of target markets; identification of key end customer needs; development of core marketing messages; through to production of sales packages that enables channels to grow their business.
  • Through the team ensure outstanding execution of marketing activities to support brand plans
  • Manage the budget for brand initiatives
  • Working on other key projects on an ad hoc basis
  • Positively communicates company visions, values, priorities and targets
  • Ensure the integrity of the our client’s brand is maintained and the stakeholder teams are kept informed of our client’s commercial programme
  • Ensures that team members are professionally reviewed and that reviews are an accurate reflection of performance and that meaningful targets are set.
  • Give regular feedback to team, affirming and celebrating good practice and conversely addressing and managing areas of under performance
  • Coach, motivate & develop individuals/teams.
  • Mediate the prompt resolution of disputes or grievance – where necessary involving HR.
  • A professional role model for the company

Interpersonal skills

  • A strong organised and inspirational leader capable of leading by example and setting direction that others want to follow.
  • Works effectively as ‘part of the Company team’, communicates positively at all levels both internally and externally
  • Works effectively as part of a department team, recognises areas where support is required and offers assistance
  • Is flexible and adaptable in approach
  • Takes an active role in personal development and frequently reviews individual objectives and attends training sessions as required
  • Professionally manages customer communications
  • Professionally manages workload and conflicting priorities
  • Able to effectively problem solve and use initiative

Outputs and deliverables

  • Product marketing roadmap for our client's products and services
  • Creative product marketing plans and successful marketing initiatives to drive growth and uptake of our client's products and services
  • Enhanced brand management function

Professional skills

  • Understanding of immediate operational priorities alongside a strategic 3-5 year view
  • Accomplished people manager and inspirational leader
  • Demonstrable time and budget management capabilities
  • Understanding external stakeholder relationships and developing these
  • Trustworthiness earned through the delivery of results and smart thinking
  • A key influencer at senior level

Background and profile

  • A creative thinker with B2B Brand Marketing experience within the IT and/or Telecommunications software sector operating in a channel environment
  • Experience of managing a team of brand marketing professionals
  • Strong ability to prioritise, manage expectations, plan and resource projects
  • Good understanding of technology and Internet marketplace
  • Effective communication and presentation skills that persuade and influence channels and internal marketing teams
  • Degree education, with relevant degree and/or professional marketing qualification
  • Track record of successful marketing career
  • Innovative and creative
  • Excellent organisational and project management abilities
  • Proven verbal and written communication skills
  • Strong commercial acumen
  • Able to analyse data and formulate plans
  • Professional and highly credible
  • Focus on attention to detail