Digital Brand Manager

M40 Corridor
£40,000 - £45,000 Per Annum Bonus and Benefits
05 Dec 2013
02 Jan 2014
Claire Norton
Business Type
In-house / Client-side
FMCG, Food & Drink
Contract Type
Full Time

Digital Brand Manager
£50k - £55k + bonus + excellent benefits
M4/M40 Corridor
This is a superb opportunity to take your digital marketing skills into the FMCG arena and join our consumer marketing team. We have a number of high profile TV advertised brands and we need someone to develop and execute our digital plans to engage with our customers and drive online sales.
Working with the Global Digital Director based in the US, the local brand management teams and creative and media agencies, you will lead the development and implementation of digital brand strategies and campaigns in order to engage consumers and strengthen the company’s brands in the digital arena.
Key areas of responsibility will be to:
Develop and execute digital plans to engage with our consumers and drive online sales
Develop and execute website plans
Website search engine optimisation and pay per click execution
Work with e commerce manager linking all marketing plans to e commerce
Provide monthly KPI reviews on all digital activity
Ideally, you will have a deep understanding of digital media and marketing and how it can contribute to developing consumer engagement with our brands in a FMCG market place. You will develop and execute website plans and website search engine optimisation and PPC. Also you will work closely with the E-Commerce Manager, Brand, Category and Sales teams linking all marketing plans to the digital marketplace as well as managing all press plans using e alerts, again linking back to brand and marketing plans.
You must have a passion for all things digital and be able to demonstrate a strong track record of developing implementing a consumer digital strategy ideally within a FMCG business.
Interested candidates should send an up to date CV quoting reference no: 355/27