Senior Product Marketing Manager

West London
08 Jan 2014
05 Feb 2014
British Sky Broadcasting
Product Management
Contract Type
Full Time

This is a unique opportunity to join the marketing team of one of the best known brands in the UK.

In this role, you will be expected to manage campaign deliverables for the Sky Partnership Products marketing team driving optimisation & sustained performance across all channels.

The key deliverables of this role will centre around the strength of relationships both internally and via our strategic business partners & suppliers so effective stakeholder management is paramount to success.

The Sky Partnership Products team sits within the TV Products team within our Sales & Marketing Group.

This role will report into the Marketing Controller and will work cross-functionally across all levels of the business and with third party partners.


One of the key pillars of Sky's success has been its on-going investment into its diversified product ranges. The successful candidate will be responsible for the management of the marketing activity for Sky Protect and Sky Accessories to help hit our ambitious sales targets and ensure the delivery of the individual P&L's.

Under the direction of the Commercial Controller the role will be primarily focused on the management of the Product and Marketing functions of Sky Protect & Accessories to help ensure the delivery of the overall subscriber and P&L KPIs.

Managing both functions day to day will involve working closely with our business partners to manage both the Marketing / Commercial and Product Management teams.

The role will also involve managing the relationship between our partners and several internal departments at Sky such as Brand, legal and data management. The P&L responsibility for Sky Accessories is an additional element to the role which requires management of both the Direct to Home online and Retail sales channels.

Day to Day

Product & Sales Growth
Drive sales number growth for the product portfolio

Ownership of the trading functions in the team to achieve our net growth subscriber targets

Manage product proposition, development and any supporting marketing and commercial activity

Development of robust budgets, marketing plans and product roadmaps for Sky Protect

Drive new business initiatives and business cases both within the current product remit and potential extensions to the product portfolio

Ensure delivery of all product KPI's with a focus on the Sky Protect and Sky Accessories P&L's

Ensure the delivery and ongoing management of all acquisition and customer retention channels including TM, DM and online

Responsible for management, development and motivation of Marketing Manager

Product & Channel Expert
Be key point of contact for both internal & external stakeholders and manage relationships effectively to support product growth

Assist with the review and handling of customer complaints with legal and D&G

Supporting the wider team with any other ad hoc requirements

Supporting Commercial Controller in a fluid way as needs arise

Build and manage relationship with our business partners

Attend and manage, as appropriate, meetings including weekly conference calls, monthly performance review meetings and quarterly call centre reviews

Essential Skills

Integrated marketing experience across a range of offline/online channels delivering campaigns end to end.

Demonstrable experience managing creative and digital agencies across a number of campaigns.

Proven experience of building strong relationships across all levels, both internally and with external partners and suppliers.

Able to work under pressure, autonomously with little supervision achieving consistent results.

Minimum 3 years direct marketing experience, gained in either client or agency environment.

Comfortable managing a large budget and forecasting and tracking performance against business KPI's.

Numerate & analytical with the ability to identify insightful data & trends

Essential Skills

Product management /marketing management experience

Demonstrable analytical or commercial experience

Marketing budget management

Product planning and performance analysis

Desirable Skills

Evidence of people management
Experience in 3rd party management

It's our people that make Sky the UK and Ireland's leading entertainment company. That's why we work hard to be an inclusive employer, so everyone at Sky can be their best.

For more information please visit or apply using the link below ref 16386 stating your current/most recent salary and salary expectations on your application.

Due to the fast paced nature of Sky, our vacancy close dates may be subject to change.

Our benefits package is to recognise the essential part you play in Sky's success. On top of great training and development opportunities, discounted subscription TV, Broadband and Talk services, private medical insurance, generous holiday entitlements, enhanced Maternity & Paternity benefits , contribution pension scheme, a share-save scheme, plus Sky Choices, a benefit scheme to help you make valuable tax and national insurance savings.

Sky delivers some of the most diverse content and services on the planet, and we value the
same diversity within our business. We provide a culture of entrepreneurialism and opportunity for one and all.

Sky - Believe in Better