Business Development Manager - Creative Services

Up to £55,000 + OTE
18 Mar 2014
18 Apr 2014
B2B, FMCG, Retail
Contract Type
Full Time

Purpose of Role



  • Lead the generation of new, profitable business, from the sale of Creative Services to new clients.
  • Broaden the extent of the solutions we sell to clients by identifying where you can build-in broader  ‘agency’ services



                Key Responsibilities

  • Organise sales planning and resources to deliver budgeted profit and sales targets, and create and develop a pipeline of new integrated marketing services business and opportunities
  • Communicate progress regularly to your line manager and ensure you maintain activity levels and good momentum to ensure a consistently strong pipeline
  • Manage and co-ordinate bid responses (RFI, RFP, ITT, etc), identifying the right bid team, communicating requirements and ensuring everyone delivers within the timescales to a consistently high standard
  • Manage pitches and personally develop presentations to bring the proposition ‘to life’ ensuring each pitch is carefully tailored to the client whilst delivering a consistent story
  • Work across potential l clients to fully understand their business objectives: conduct a detailed analysis of what is required to ensure objectives can be met; identifying potential problems and issues that may adversely impact achievement; and spotting opportunities to enhance delivery through a broader, joined-up marketing solution
  • Work with colleagues and subject matter experts to develop a solution which will support and enhance the achievement of the client’s business objectives and address/overcome potential problems and issues. Promote a team ethos across the business boundaries; draw on people with complementary skills, interests and viewpoints, ensuring the solution benefits from diverse input. Ensure the right people are involved at the right time
  • Ensure that colleagues fully understand the client’s requirements/objectives, what needs to be done, and are clear on their roles in delivering the solution: arrange team and client meetings to review work in progress, highlight potential issues, confirm schedules and generally ensure progress is in line with client’s expectations
  • Build relationships and form networks internally and with external specialists and communities of practice to scan for emerging trends, innovations, current best practice and to fully understand the external market: share information with the team and use insight to influence solution development and change with clients and within the Group
  • Facilitate a smooth and seamless transition of the client relationship into an account team: ensure that the overall capability and capacity of the team are appropriate to deliver the immediate and ongoing customer needs and requirements; logistics are in place including contracts, account plans, Salesforce information and SLA
  • Manage commercial negotiations to ensure a mutually agreeable outcome, managing the commercial imperatives and legal requirements
  • Personal Development – understand the role and its responsibilities, and ensure skills, knowledge and attitude to deliver. Fully utilise and take advantage of learning and development opportunities and seek feedback to improve and enhance performance. Read relevant journals and articles, and network with colleagues internally and communities of practice externally to broaden understanding across the marketing industry





  • Has a deep understanding of our strategy, performance goals and drivers, and fully understand the sector in which we operate, market factors that impact performance, including legal restrictions and economic conditions



  • Be fully conversant with the range of products and services we provide and how they combine to create an overall marketing and services offering to our clients



  • Have a very good understanding of the competition;  their key strengths and weaknesses, the products and services they provide and how these compare in the market, their key customers and personnel, business strategy, activity and marketing messages



  • Understand what is and what is not a contract, contract terminology, the contracting process, sign-off arrangements, our ‘golden rules’, where,  when and how to get help



  • Be fully conversant with the potential client's strategy, performance goals and drivers. Understand the sector in which they operate, market factors that impact performance, including customers, competitors, legal restrictions and so on



  • Be fully conversant with integrated marketing and where it is best suited; has a good understanding of marketing concepts, planning, methodology and objective setting. Knows how to improve response rates and apply marketing insight.



  • Knows how to analyse, evaluate and draw conclusions from financial data. Understand the key financial metrics and documents e.g. P&L, balance sheet, profit,  cash flow, working capital



  • Have very good understanding of Group marketing and PR activity, and how to best use the team to support client development



  • Have a good understanding of relevant legislation, e.g. FSA, DPA; and understand what needs to be done to comply and mitigate risk






Skills & Attributes



  • Active Listening
  • Business Development/Sales
  • Commercial Acumen
  • Communication (verbal and written)
  • Consultancy
  • Initiative
  • Judgement
  • Leadership



  • Mentoring/Coaching
  • Negotiation
  • Networking
  • Persuasion and Influencing
  • Presentation (at a senior level)
  • Problem Solving/Solution Development
  • Selling
  • Strategic thinking
  • Vision