Senior Digital Marketing Executive

London (Central), London (Greater) / London (East), London (Greater) / Spitalfields and Banglatow...
Up to £40,000 per annum + company profit bonus + benefits
15 May 2014
15 Jun 2014
B2B, Telecomms
Contract Type
Full Time

Company Overview

Inition, part of the Digital Solutions division of Parity Group plc, is a fast-growing 25-strong experiential production house located in Shoreditch, with a specialty in emerging 3D technologies. The company has two divisions, supplying emerging 3D technology through independent and consultative resale; and developing engaging interactive digital experiences and installations that support client brand campaigns across many platforms including events, exhibitions, points of sale and online.

Inition’s key strength lies in bringing together leading technical experts and talented creatives under one roof. This approach affords the confidence to exploit emerging technologies with technical and creative prowess. 

Inition is one of the longest established players in interactive digital media and has consistently lead the field, exploiting new technologies before they hit mainstream including 3D displays, 3D scanning and printing, augmented reality, 3D filming and gestural interaction. 

Role and Responsibilities

As part of our growth plans we have an opportunity for a Senior Digital Marketing Executive to drive compelling and engaging content across all digital areas.

  • Planning and managing the creation of all new digital content for our website
  • Overall responsibility for new content creation on our website, with support from our production and sales teams, including:
  • Case studies with video, stills and copy
  • Opinion-based content with insights into our industry
  • Technology-based insight content
  • Documenting and promoting our events in our Demo Studio
  • Defining and maintaining a consistent voice for Inition
  • Maintaining quality standards across all digital communications
  • Manage email campaigns
  • Building an ‘insiders’ community of select clients
  • Manage our social media
  • Reporting to management on website and digital marketing activities including statistical evidence

Experience and key skills

  • 2 or more years’ proven experience in digital communications & content management
  • Strong copywriting within technology and marketing industries
  • 2 or more years’ experience of writing, editing and publishing for the web
  • Experience of writing technology based articles
  • Experience of working with or within marketing/creative agency environment
  • Experience of WordPress CMS
  • Experience of SEO and Google Analytics
  • Experience with Photoshop
  • Keen interest and understanding of emerging technologies

Personal Attributes

  • Excellent interpersonal skills, ability to build strong working relationships with clients, suppliers, colleagues and industry professionals
  • Strong commercial awareness
  • Strong team player
  • Strong eye for detail
  • Organised and process-driven
  • Ability to think creatively
  • Excellent communication skills, oral and written
  • Strong presentation skills
  • Confident, resilient, tenacious, ambitious with a ‘can do’ positive attitude

Additional extras

Office location: Shoreditch, London
Company Profit Bonus
Benefits: 25 days holiday, Pension, Private Medical Insurance, Life Assurance, Flexible benefits plan