Head of Marketing

London (South), London (Greater)
Up to 40k
15 May 2014
15 Jun 2014
Business Type
In-house / Client-side
Communications & PR
Contract Type
Full Time

Job title: Head of Marketing

Reporting to: Group Director of Communications

Salary: up to £40k

Location: Predominantly The BB Group’s headquarters in South London; some international travel will be required



The BB Group is a group of charities that transforms the lives of vulnerable young people by inspiring social action. We aim to tackle a range of social problems through online networks of peer-to-peer support, unique, innovative volunteering opportunities and the use of cutting-edge digital technology.

The BB Group is an umbrella brand encompassing distinct programmes of work, including BeatBullying (giving young people across Europe the tools to protect each other from online and offline bullying, and the fear of bullying), FutureYou Local (helping young people into education, employment or training – and keeping them there) and MindFull (a new programme working with young people to improve their emotional wellbeing, resilience and mental health).

All programmes combine youth work, counselling and mentoring to deliver evidence-based intervention programmes, both online and offline, which tackle specific social problems and encourage young people to engage with and improve the lives of their peers and wider communities.


The role

As Head of Marketing it is expected that you: 

  • Work with the Group Director of Communications to develop a marketing strategy that speaks to the overarching aims of The BB Group and its national and international programmes.

  • Take a proactive lead in securing world class pro bono agencies to support in the delivery of international advertising and marketing campaigns which reach new user bases and contribute to The BB Group’s expansion strategy

  • Work with the Head of Communications to ensure that messaging for the Group is consistent across all channels and is applied successfully in line with both marketing and communications objectives

  • Support the Group Director of Digital and Brand on the development and implementation of programme’s brand, both in facilitatingthe co-design of the brands and ensuring they speak to users’ and partners’ needs

  • Play a key role in developing story telling throughout the organisation, including the importance of The BB Group’s history, value and vision

  • Work with the social media team to ensure the Group’s social media channels speak to the marketing strategy 

  • Work with BB Group case studies and celebrities to ensure storytelling and our impact is at the heart of our external communications

  • Work with the Insight team to ensure that the way The BB Group talks to its beneficiaries continues to improve

Key responsibilities:

  • Manage and inspire the Marketing team, including staff and volunteers, to ensure the delivery of best-in-class marketing activity

  • Take ownership of and responsibility for the operational delivery of the marketing strategy, with particular focus on its international aspects

  • Manage relationships with paid for and pro bono agencies (including M&C Saatchi and Mediacom)

  • Build partnerships with key stakeholders in order to increase traffic to, and build active communities around, The BB Group’s websites

  • Develop and continually review high quality marketing materials that speak to the programmes developing and evolving sustainability strategy

  • Develop and implement a programme of regular communication to engage and inspire current programme mentors and members; and establish new channels of communications to reach potential new programme users

  • Oversee the development and implementation of high quality marketing processes and procedure, including responding to partnership requests

  • Represent The BB Group at relevant public and policy events, conferences, seminars, regional and nationally.

  • Prepare reports for other departments, funders, stakeholders and partners, focusing on outputs and outcomes as required, and advise colleagues on the Senior Management Team as to the direction of the department

  • Undertake such other duties as may be required

Person specification

Essential criteria:

  • Excellent oral and written communication skills, including ability to write for a range of outlets

  • Ability to build effective relationships, influence and negotiate with internal and external stakeholders at every level of seniority

  • Ability to prioritise a complex and demanding workload

  • Ability to develop innovative and practical solutions to challenges

  • Ability to present work at external events, including some out of hours travel and working

  • A proven record of partnership working to achieve better results

  • Experience of project managing complex projects including developing concepts for audience specific projects

  • Experience of budget management


Attitudes / personal characteristics:

  • A creative, solution-focused, self-starter



  • A minimum of three years experience in the marketing communications industry

  • Experience in managing international partnerships

  • French, Italian, Spanish, Polish speaker

  • Experience of managing agencies on a pro bono basis


To apply for this position please email a CV and covering letter to pressoffice@thebbgroup.org.