Head of Customer Insight

London (Central), London (Greater)
08 Jun 2014
08 Jul 2014
Business Type
Contract Type
Full Time

Head of Customer Insight - London - £60k

The Company:
Highly successful full service media agency which is totally independent and boasts a mightily impressive client list covering entertainment, music, fashion and retail to name but a few sectors.
They have excellent links to the hottest creative agencies and take creative media planning very seriously, delivering outstanding levels of innovation, client servicing and media results.
The Role:
This role is responsible for providing understanding of how client brands are viewed in the market (and how to increase their performance), by the implementation of research & insight programmes. Key Responsibilities:
•    Working with client-facing teams to identify opportunities to position Company's insight services as a method of solving clients’ problems or answering their questions about marketing comms activity.
•    Championing the current tools / systems that are used for planning, and looking to develop new research methods/dashboards/online communities and resources to get more out of the tools.
•    Providing insight and recommendations that will help client teams create compelling arguments to use emerging media, or stick with traditional forms.

The Candidate:
The ideal candidate will have a similar background in online media, publishing, content, or a similar ad-funded environment, either client side or agency. Key Skills:
•    Conducting Qual and Quant research initiatives from start to finish, running focus groups, vox pops, and other novel research initiatives
•    Commissioning and owning relationship with 3rd party research agencies where necessary.
•    Have experience in the use of media planning tools and systems (TGI, Sysomos, Mintel, Comscore etc)
•    Take ownership over the continued development and running of Company's proprietary  online community

Why Dot-Gap
Dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell.... we listen!

For a full brief or to apply for this  role, please click the “Apply” button below.