Consumer & Market Insight Manager – FMCG Power Brand

Berkshire / London (West), London (Greater)
£52K-£63K Package inc Excellent Bonus & Benefits
13 Jun 2014
13 Jul 2014
FMCG, Health
Contract Type
Full Time

Consumer & Market Insight Manager – FMCG Power Brand
£52K-£63K Package inc Excellent Bonus & Benefits
West of London

Superb research & insight role with a leading multinational FMCG business with a host of high-profile brands.  Working with brand marketing and commercial teams across the European region, this is a key role requiring first class ad-hoc and continuous consumer research skills.  You’ll develop the consumer and market insights program for a major brand across the region, providing in-depth consumer understanding to support and guide decision making on NPD/innovation strategy, brand equity, category management & trade issues, shopper insights, advertising and packaging.  This is an excellent opportunity to join a major FMCG business with a huge commitment to building its brands via innovation and big budget A&P activity.

Responsibilities will include:

* Reviewing  business objectives with the Brand Director and Trade Marketing team to develop, manage and execute research plans to best support innovation / go-to-market strategy
* Developing a comprehensive understanding of the Brand Communication objectives and using research models to evaluate the effectiveness of the Brand communications
* Providing independent in-depth consumer journey insights across  the region that will support brand strategy and NPD & EPD projects.
* Building strong relationships with Global and Area CMI and analytical teams to leverage and contribute to the insights and learning’s and development of CMI best practice.
* Ensuring all market dynamics data for the brand across the region is reliable and actionable and cover all RB and competitor brands; strong focus and involvement in managing the business and NPD pipeline

Our Ideal Candidate

Proven experience in a fast-paced and busy FMCG business is key for this challenging role, almost certainly with a robust agency-side training too.  You will have been exposed to a wide range of research methodologies and enjoy seeking out new ways to get under the consumer’s skin.  Your experience will span product/concept testing including volumetrics, brand equity measurement and advertising tests & tracking working in conjunction with local management teams and the global insight team.  Ideally you will have worked on multi-country projects and will be happy to travel overseas regularly.  Strong commercial nous is key with exceptional influencing and communication skills.

Company Profile

A first-class, blue-chip global FMCG business with a significant portfolio of well-known and trusted brands in the global household, health and personal care sectors, trading in countries across the world.  This company invests very heavily in NPD and massive ATL spends and has seen huge growth over recent years.  The culture is energetic, entrepreneurial and highly results-driven with opportunities to make a substantial contribution to the business.  This is a business in which you’ll find plenty of drive and energy, and a direct and open style; a business where you’ll be given the freedom to make your mark throughout your career.

Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive recruitment experience working with brand management, communications, category management and insight/research specialists. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now on 020 7849 6875

If you don’t feel this role is quite right for you, but think you know someone who might be suitable, do please pass this advert on.  We do offer a recommend-a-friend scheme and you could receive £200 in John Lewis vouchers should you recommended someone who is offered and accepts the role.