Marketing Manager (Mobile and Social)

London (Central), London (Greater)
£40000 - £50000 per annum
05 Jul 2014
02 Aug 2014
Simon Mubiru
Business Type
In-house / Client-side
Contract Type
Full Time

We provide an outstanding work environment, inspiring co-workers, a competitive salary and world-class benefits.

This position reports to the Senior Manager, Acquisition Marketing.

As the Marketing Manager, Mobile and Social, you will:

* Manage mobile display and paid and earned social marketing channels towards customer acquisition and profitability goals.

* Define an implement a social strategy

* Control assigned budgets and devise ways of spending more efficiently.

* Define strategy for your channels, taking in to account wider business and marketing plans.

* Manage third party agencies and partners as necessary to deliver against goals.

* Interface with major mobile networks and social platforms to find new areas of growth.

* Own campaign performance and adjust tactics to meet objectives and budgets.

* Report on progress against goals and other relevant metrics to stakeholders.

* Implement and continually test new creative messaging, landing pages, campaigns and tools in order to meet goals.

* Be recognized as an expert in the space and look for new opportunities to expand Audible's mobile and social marketing efforts

* Work with international development teams to improve tools and processes. Basic Qualifications

* The ideal candidate will have at least 3 yrs of relevant experience in Social, Mobile and/or other performance marketing disciplines.

* Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs.

* Knowledge of the Mobile and Social advertising landscape.

* Comfort with technology, including the ability to understand key technical issues and their implications as well as to suggest alternative solutions.

* Excellent written and oral communication skills; at ease when dealing with senior management.

* Strong bias for action, including the ability to juggle multiple priorities and excel in a lean work environment.

* English language skills required.

* Degree or similar required. Preferred Qualifications

* Experience with membership based business models, including terms such as CPA, eCPM, LTV, Churn, conversion rate, acquisition funnel etc.

* SQL skills and familiarity with statistical methods preferable.

* Startup experience preferred.

* Master's degree preferred.

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.