Digital Marketing Executive - Cookery Recipe Website / Community

London (Greater)
£23,000 - £25,000 pro rata, depending on experience
05 Jul 2014
04 Aug 2014
Business Type
In-house / Client-side
Contract Type
Part Time

Digital Marketing Executive (Part-Time) - Cookery Recipe Website / Community - Backed by World Famous Publishing House
London, WC2
£23,000 - £25,000 pro rata, depending on experience

The Digital Marketing Executive Opportunity:

We are a beautifully designed new subscription-model cookery recipe website, launching in the UK in September 2014 as a joint venture between 3 top book publishing houses, curating the best recipes from the best chefs. 

For this exciting new venture, we are looking for a digital marketer who is a passionate foodie and can deliver a cross-channel marketing strategy. 

The role is part-time (22.5 hours a week) with flexible working hours and reports to the Head of Digital Marketing. 

The Digital Marketing Executive Role:

 - Be responsible for the growth of our subscriber database through multi-channel marketing

 - Implement the strategy, planning and managing of multiple social media channels to drive traffic to the site

 - Develop and execute e-mail newsletter campaigns

 - Have a good understanding and interest in search engine marketing

 - Source added-value material for the site, for example discounts at featured restaurants and competitions

 - Manage customer service queries

 - Work closely with the editor in the running of the site

Skills, Knowledge, Experience:

 - Have a good understanding of the cookbook market and the customer base

 - Have an aesthetic eye and creative flair

 - Have experience of writing engaging copy for social networks and newsletters

 - Working knowledge of HTML

 - Familiarity of best practices for email creatives and templates

 - Experience in designing and formatting responsive email designs

 - Solid experience as a digital marketer

Systems (the following are preferable but not essential)

 - CMS

 - InDesign

 - Photoshop

 - Email marketing software 

You may have worked in the following capacities: Digital Marketer, Online Marketing Executive, Community Marketing Executive, Web Marketing Executive, Lifestyle Marketing Consultant.

----------------------------------------------------------------------------------------- The Digital Marketing Executive role is being managed by agency innovator By applying for this role you give express consent for us to process & submit (subject to required skills) your application to our client in conjunction with this vacancy only.