Online Acquisition Marketing Executive - Luxury Fashion

London (Central), London (Greater)
£25000 - £30000 per annum + BENEFITS
14 Jul 2014
11 Aug 2014
Jenny Dunford
Business Type
In-house / Client-side
Contract Type
Full Time
Online Acquisition Marketing Executive - Luxury Fashion
£25,000 - £30,000 depending on experience.
Based in London.
My client is a British luxury retailer in the menswear market. They are currently recruiting for a Online Marketing Executive to cover the USA and Australia markets.

Key Responsibilities
*Deliver new customer acquisition targets profitably through online growth
*Optimise current activity with a focus on cost reduction
*Develop testing and promotion planning and schedule that delivers performance uplift
*Ensure that all activity is delivered within budget and stated KPI's, reviewing and revising as appropriate.
*Initiate, plan, develop, brief, deliver campaigns from end to end in good time
*Provide analysis of campaign spend and resulting sales and profits (business KPIs) when needed
*Manage relationships with key partners, affiliates and networks
*Negotiate with partners/suppliers for best exposure, improved marketing cost and new deals, ensuring maximum new customer sales from each campaign
*Work alongside the Online Marketing Manager to refine and deliver online acquisition strategy in line with broader business strategy and objectives
*Provide recommendations for performance improvements and/or workflow efficiency
*Regular review of new business opportunities (big-win digital partnerships) - Identify, prospect and deliver proposals that meet business objectives
*Work with Marketing and Design to produce creative, new promotional offers and on-brand communications
*Work closely with customer services, marketing, design, and web teams to communicate and deliver campaigns in a timely, professional manner.
*Be point of contact for all online marketing queries through call centre feedback and web feedback.
*Take ownership of the channel and work with relative autonomy
*Work closely with the rest of the acquisition team to generate/ prospect and deliver new business ideas
*Work closely with the Store Marketing Coordinator to manage omni-channel campaigns and other retail initiatives

*Excellent written and verbal communication (clear and concise)
*Excellent numeracy and Analytical skills
*Commercially astute
*Very good excel skills, basic understanding of database queries
*Understanding or hands-on experience with tracking
*Highly organised - ability to prioritize tasks is essential
*Good Negotiation skills (deal/ exposure/ commission related)
*Enthusiastic and positive outlook
*Absolute professionalism in all dealings - internally and externally
*Team player/ sociable
*Strong sense of Initiative and drive
*Creativity - Flair for new ideas
*Excellent problem solving skills
*Google Analytics/ Web Analytics reporting


*At least 12 months experience in online acquisition / performance marketing in retail/ecommerce
*Hands-on PPC Management (preferably using bid management tools)
*Agency experience or management of agency relationship
*Experience delivering both international campaigns preferable
*Reasonable understanding of markets outside of the UK
*A passion for online marketing with demonstrated knowledge and understanding of affiliate marketing
*Working effectively between multiple departments
*Budget management/ ownership (cost and demand target management)
*Social Marketing preferable but not essential
*Tag management solution experience desirable
*Attribution modelling preferable but not essential
*Experience managing/ optimising product feeds preferable
*Display - desirable
We are recruiting for a number of client side digital role, please contact Jenny Dunford on the Brand team at Propel London on 0207 432 6349 to find out more.
This advert was posted by Propel - an award winning recruitment consultancy supporting marketing, advertising and technology in the digital world. We match talented professionals with opportunities from digital employers, be they industry stalwarts or the next big thing. Overall, we make talent count.

Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.