Senior Shopper Insights Manager – Leading FMCG

London (Greater)
c.£65K-£75K + Excellent Benefits + Bonus
24 Jul 2014
24 Aug 2014
Business Type
In-house / Client-side
B2B, FMCG, Food & Drink
Contract Type
Full Time

Senior Shopper Insights Manager – Leading FMCG
c.£65K-£75K + Excellent Benefits + Bonus
London Area

Smart strategic thinker with a finger on the shopper pulse, needed for this challenging new role in a major multinational food business.  Working across different markets in the European & Australasian region, you will lead the shopper insight requirements - delivering compelling and actionable insights that help generate strategic growth for major retailer customers in key markets.  With a focus on in -store shopper behaviour, shopper missions and channel dynamics and issues, you will ddevelop customer-specific shopper insights across different product categories, advising commercial teams in the markets and helping them to leverage insights with marketing, promotional and product initiatives.

Key responsibilities also include:

• Understanding the impact of emerging channels (on-line, small format, discounter) on mainstream shopping habits and providing leadership in strategy development and local market execution.
• Partnering with local markets to develop channel strategies for lead customers in different markets.
• Leading initiatives that turn shopper data into insight using relevant segmentation frameworks.
• Contributing to the development of shopper insights across the region through coaching and development and by sharing best practice.
• Staying ahead of trends in shopper behaviour and providing leadership to inspire local teams behind these insights.
• Advancing shopper insight through partnerships with international insight teams ensuring innovation in methodology and delivery of advanced insights.

Our Ideal Candidate

With specific shopper insight experience ideally working in a leading FMCG or perhaps retail business, you will have an excellent understanding of shopper research techniques and how relevant ad-hoc and continuous data can be used to drive tactical and strategic decisions.  Your experience may have included consumer/shopper insight, category management, trade marketing or sales/national accounts, but you will almost certainly have worked closely with major retail customers and understand their needs and business priorities.  Accustomed to synthesising data, building and credibly telling a story, you will combine strong strategic thinking skills with hands-on operational skills, responding to issues and bringing teams together to deliver measurable results.  Working with multiple stakeholder within and outside the business including major research agency partners, this is a role for someone with exceptional influencing and communication skills; someone who enjoys a challenge, makes clear, actionable recommendations and secures the buy-in to his/her ideas from colleagues in the UK and local markets in Europe and beyond.

Company Profile

This major US owned FMCG business has a host of brands loved by millions. With a huge commitment to driving brands with substantial A&P budgets and equally massive investment in innovation, this business will offer great experience and career development potential in the UK and potentially internationally too. The culture is can-do and results-driven with a lively, convivial working style.

Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment and have significant marketing recruitment experience working with brand management, communications, category management and insight/research specialists. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now.

If you don’t feel this role is quite right for you, but think you know someone who might be suitable, do please pass this advert on.  We do offer a recommend-a-friend scheme and you could receive £200 in John Lewis vouchers should you recommended someone who is offered and accepts the role.