Senior Planner

Oxfordshire / East Hendred, Oxfordshire
Dependent on experience
31 Jul 2014
31 Aug 2014
Contract Type
Full Time

The company

The Marketing Practice was founded in 2002 to fulfil a vision of a marketing agency that is “fanatical about sales focussed marketing that delivers tangible sales results”

The Marketing Practice seeks an experienced and highly collaborative Business to Business Planner who is passionate about delivering highly effective, quality marketing outcomes for our clients.

The role is within our Marketing, Innovation and Planning team who are responsible for developing campaign strategies and bringing valuable insight to fuel the creative process

We need talented, ambitious people to help us realise our vision…

Key Deliverables


  • Challenge the client brief to identify critical information gaps and opportunities
  • Play a pivotal role in developing the campaign strategy proposal to the client including the recommended mix of media channels
  • Apply market, audience and channel insight to ensure major programme plans are robust in terms of marketing effectiveness and able to meet objectives


  • Brief and manage research projects that have been outsourced to an external research agency
  • Develop discussion guides and undertake telephone interviews with decision-makers within the client’s target market to gain insight
  • Support the creative briefing process through delivering the insight and act as a sounding board through the creative process

Positioning & Messaging:

  • Play a key role in positioning and proposition development: mapping client propositions against market/ industry trends and opportunities. Support the creative team in articulating potential positioning routes and articulating the rationale for campaign ideas that fall out of the positioning recommendations
  • Use market and audience insight to develop messaging platform to support campaign development

Adding value:

  • Troubleshoot existing projects and accounts – bringing consultative expertise to bear to resolve marketing challenges
  • Work collaboratively with our virtual teams (Data, Creative, Digital, Inside Sales) to get to the best possible solution for our clients

Skills & Experience Required

  • At least 3 years of  experience of marketing planning, preferably B2B, either within an agency or client side environment
  • Strong understanding of complex B2B Sales and Marketing, in particular the ICT and Services industries
  • Digital planning experience would be desirable but not essential
  • Strong understanding of the broader marketing discipline – able to work within an integrated environment
  • Experience of articulating and presenting rationales for campaign programmes; experience in running client facing workshops

Behaviours Required

  • Genuinely passionate about improving marketing effectiveness through research, measurement and evaluation
  • Consultative and collaborative: able to work with and through people to deliver high quality outcomes
  • Inquisitive – an interest in the world at large as well as the individual
  • Strategic and visionary mind and ability to order and communicate thoughts
  • Ability to take a wealth of disparate information and make it coherent – “see the wood, not just the trees”
  • Ability to translate research findings and insight into great comms plans and creative briefs
  • Sound understanding of established and new media channels and in what context to use them
  • A team player

Company Benefits

  • A unique and inspiring working environment
  • 25 days holiday
  • Healthcare
  • Dental cover
  • Life Assurance
  • Pension Scheme
  • Learning Grants
  • Onsite parking
  • Employee discount
  • Free breakfast, lunch and fruit items provided
  • Summer ball
  • Company days away (previously Bluestone Park in Wales and Marbella in Spain twice!)
  • Social committee – previously we have had a fish & chip van on St Georges’ day, bowling and laser quest nights, free ice cream on the first hot day of the year, lunchtime picnics /barbeques and more!!!
  • Last Friday of the month lunchtime drinks
  • Sports clubs – cricket, rounders and football