Internet adspend closes in on radio as it rises 46% to reach £597m
by Jennifer Whitehead Brand Republic 23-Mar-05, 08:00
LONDON - New figures estimate that online advertising spend in the UK rose by over 46% in 2004 to £597m, as the medium closed in on radio advertising in terms of market share.
The figures have been released by the Advertising Association, and have been compiled by the World Advertising Research Center. The estimate of £597m has been arrived at by using full-year Internet...
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