iPod: helping Apple grow

Apple tops list of fastest growing brands as digital overtakes traditional

by Sam Matthews Brand Republic 14-Jun-05, 08:50

LONDON - Apple, creator of the iPod, is the fastest growing brand in the world, with internet brands Google, Amazon, Yahoo! and eBay following close behind, pushing notoriously powerful brands like Coca-Cola off the list.

According to marketing consultants Vivaldi Partners and Forbes, Apple has managed to increase its brand value by 38% in the last four years -- largely thanks to the ubiquity of...

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