Free-running: TV ads 'glamorise' dangerous sport

Critics highlight role of television ads in free-running death

by Ben Bold Brand Republic 11-Aug-05, 11:00

LONDON - Free-running, the death-defying sport that was first brought to the nation's attention through a series of BBC idents, has claimed its first UK fatality.

Fourteen-year-old Alex Leatherbarrow fell to his death after trying to leap a six-foot gap between two buildings in Oxfordshire. Concerns have been raised about the growing popularity of free-running...

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