Branston: Heinz to do battle with

Heinz to change baked beans recipe as it faces Branston challenge

by Joe Gill Brand Republic 21-Feb-06, 12:00

LONDON - Heinz and Premier Foods' Branston label have traded blows over new figures showing that Branston's baked beans are eating into Heinz's dominance of the market.

Reports revealed a confidential Heinz memo saying a new recipe for the Heinz Baked Beanz will be introduced in April or May, after the Branston brand captured nearly 10% of...

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