Address management: Address the issue

Direct Response 22-Nov-06

'Junk mail' is depicted in the press as society's latest scourge. Establishing correct address details helps ensure consumers are not angered by the direct mail they receive. Caitlin Fitzsimmons looks at how getting address management sorted can help put the right mail in the right hands.

A fresh mood of low tolerance for direct mail is sweeping the length and breadth of Britain. Newspaper headlines rant and politicians rave about the 3.4 billion pieces of so-called...

To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.