Agency.com expands Ikea business with above-the-line and DM acquisitions

by Danielle Long Campaign 02-Feb-07

Agency.com has extended its hold on the Ikea account by picking up the above-the-line and direct marketing briefs without a pitch.

The appointment sees the digital shop take the lead agency role for the Swedish furniture brand. It will be responsible for TV, print, outdoor and digital communications. The above-the-line account...

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