BSkyB targets Jonesco to fill top digital strategy role

by James Livesley Media Week 27-Feb-07

BSkyB is poised to appoint a new head of digital strategy, with AOL UK managing director Andy Jonesco tipped to take the role. The broadcaster has also hired Julian Gorniok, a former group strategy and development director at GCap Media, to be deputy head of strategy across Sky's digital properties.

These two strategists will work across Sky's existing online properties and will develop online strategies, such as how best to invest in customer communications. It is understood the head of...

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