Vital Stats - Online advertising

by Alex Burmaster, European internet analyst, Nielsen//NetRatings Media Week 27-Feb-07

Britain is about to be the testing ground for a new type of "stock exchange" for online advertising, with two companies, AdECN and Right Media, vying for control of the market. It is interesting to look at how the online ad market in the UK performed during 2006.

Excluding house ads, a total of 39,248 online campaigns (defined as any banner targeted with the same URL link during a particular period) were run in the UK. This compares...

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