RAB unveils its vision of radio's future

by Sarah Crawley-Boevey Media Week 13-Mar-07

The Radio Advertising Bureau has been relaunched with a series of initiatives designed to instil confidence in the medium and attract more advertisers. Sarah Crawley-Boevey reports.

Not long after its inception 15 years ago, the Radio Advertising Bureau had a reputation as the ultimate industry body. But in recent years, changes to the sector, most notably...

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