Siegel: 'impressed with Karakter's ability to help brands express true character'

Siegel+Gale snaps up London branding specialist Karakter

by Joe Lepper Brand Republic 14-Mar-07, 09:25

LONDON - Omnicom-owned Siegel+Gale has acquired London-based branding specialist Karakter, for an undisclosed sum.

The deal is intended to bolster Siegel+Gale's presence in Europe, according to Alan Siegel, chairman and chief executive officer. Siegel said: "I am impressed with Karakter's ability to help global...

To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.