Coke targets teens with web currency scheme
by Ed Kemp Marketing 27-Mar-07, 08:30
LONDON - Soft-drinks giant Coca-Cola is gearing up for the launch of a high-profile loyalty scheme aimed at the teenage market in Europe.
The company will target teens primarily online, with the strategy involving the creation of a special currency collected from its cans and bottles. Consumers will be able to use the...
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