Coke Orange to launch in July
by Gemma Charles Marketing 30-Mar-07, 17:40
LONDON - Coca-Cola Enterprises is rolling out a limited edition orange-flavoured Coke backed by a £2.5m marketing campaign.
Coca-Cola Orange will be on shelves from July in 330ml cans and 500ml and 2 litre bottles. The activity will comprise product sampling, bespoke packaging, point of sale and outdoor...
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