'Gameshow Marathon' : 8% of entries too late

ITV apologises after fresh premium-rate text glitch

by Daniel Farey-Jones Brand Republic 18-Apr-07, 12:05

LONDON - ITV has been forced to apologise and re-run a premium-rate quiz after 10,000 viewers of Saturday night's 'Gameshow Marathon' did not get entered into a prize draw, despite texting in correct answers costing £1.

They accounted for 8% of the entries answering the question posed by host Vernon Kay, who asked: in which gameshow would you hear the phrase "Our survey says ...". The...

To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.