SiebertHead creates iconic packaging for new Edelweiss Snowfresh
by Jacquie Bowser Brand Republic 25-Apr-07, 12:00
LONDON - SiebertHead has created the design for Heineken's new Alpine wheat beer, named Edelweiss Snowfresh, to be targeted at young urban adults.
The brand has a premium speciality positioning and is said to be all about the "alternative alpine experience". The beer is brewed with pure alpine water and added alpine herbs....
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