Setanta searches for a gambling partner

by Ann-Marie Corvin Media Week 24-Apr-07, 09:30

LONDON - Setanta has identified gambling as a key content and revenue component of its live Premiership football service and is seeking a gambling partner to operate match betting via mobile phones.

The Irish pay-TV broadcaster is set to take advantage of a relaxation of the UK's gambling rules that kick in this September, shortly after the start of the new football...

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