Brands we love, brands we hate

by Jane Simmw Marketing 09-May-07, 08:30

LONDON - No quibbles: being loved is good for sales. But being hated does not necessarily mean failure, according to our third annual survey into brand popularity.

No brand sets out to be hated. But being on the receiving end of consumer contempt is more often than not better than simply being ignored. The often-loathed trio of...

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