Research shows podcasts drive sales
by Ellen Bennett Media Week 29-May-07, 13:00
LONDON - Podcasts are increasingly effective at encouraging conversation, influencing consumer behaviour and driving sales, according to a survey by Chrysalis Content, a division of Chrysalis Radio.
The survey highlights the strong viral characteristics of podcasting, with 90% of respondents saying they would consider forwarding the recoding on, and another 85% regularly discussing content from podcasts with...
To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.
Having trouble logging in?
If you are having problems, please email our helpdesk: help@brandrepublic.com
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
