Research shows podcasts drive sales
by Ellen Bennett Media Week 29-May-07, 13:00
LONDON - Podcasts are increasingly effective at encouraging conversation, influencing consumer behaviour and driving sales, according to a survey by Chrysalis Content, a division of Chrysalis Radio.
The survey highlights the strong viral characteristics of podcasting, with 90% of respondents saying they would consider forwarding the recoding on, and another 85% regularly discussing content from podcasts with...
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