First Radio Sales broadens remit with digital set-up

by Sarah Crawley-Boevey Media Week 05-Jun-07, 10:30

LONDON - National sales agency First Radio Sales is branching out into digital - and eventually regional press - sales.

 Its new digital sales operation, FRSD, will offer advertisers the opportunity to buy space on the websites of the 132 radio stations in its portfolio. The sales house, a joint...

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