McDonald's to restrict push to healthy items

by Joanna Bowery Marketing 13-Jun-07

McDonald's is attempting to position itself as a chain that encourages children to make healthier food choices, by pledging to use its licensed promotional properties only on menu items not high in fat, salt or sugar.

Marketing director Jill McDonald said that the fast-food company had a major role to play in stimulating positive health choices as part of 'a broader response to the obesity issue'....

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