Agency.com: 'Uploaders are a powerful force'

Agency.com reveals significance of uploaders for brand building

by Charlie McCathie Brand Republic 18-Jun-07, 13:00

LONDON - Internet users who regularly upload content are a potential resource for brand growth, according to research from Agency.com.

The study suggests that "uploaders" are driving social media and can be powerful brand advocates, promoting products by word of mouth. Brand Genetics and Hall & Partners carried out the...

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