Social media: The industry seeks to understand consumption

New social media user types unveiled

by Hayley Pinkerfield Revolution UK 28-Jun-07, 11:50

LONDON - Forrester Research has unveiled a new method of categorising consumers based on how they use social media, finding that UK users are mainly networkers.

European online consumers are broken down into those who publish (9 per cent), comment (18 per cent), network (1 per cent), gather information (12 per cent), listen (49 per cent)...

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