London 2012: unpopular logo

London 2012: unpopular logo

Majority of UK public want new 2012 Olympic logo

by Nikki Sandison Brand Republic 29-Jun-07, 09:00

LONDON - Following the unprecedented public and media backlash against the London 2012 logo, some 80% of people think that it is a waste of money and 56% think the logo makes Britain look foolish, according to a new survey.

The survey shows that there is a widespread belief that the controversial logo, designed by Wolff Olins, should be scrapped and redesigned. Only 8% of the 1,600 strong sample, which...

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