GNER campaign plays on environmental benefits of rail travel
by Paul McNally Brand Republic 13-Jul-07, 14:20
LONDON - Train operator GNER has unveiled its first campaign from advertising agency CDP, which aims to persuade airline users to travel by train instead.
The four-month campaign, under the tagline "same trip, different journey", targets travellers in Newcastle and Edinburgh who regularly fly to London on business. Launching this week, the ads will run...
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