Branding talks

by Deborah Bonello Media Week 17-Jul-07

Spreading the message through word of mouth is an age-old practice, but the rise of the internet has massively enhanced this marketing technique. Deborah Bonello reports.

The age of dialogue is upon us. The ubiquity of the web has given rise to conversations, both online and off, about brands, products and services that are candid and...

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