McDonald's: embracing transparent online interaction

Brands must beware social networks

by Hayley Pinkerfield Revolution UK 18-Jul-07, 12:20

LONDON - Negative comments posted on social networks put off one in two consumers, according to new research by search agency Tamar.

While most consumers (60 per cent) are willing to interact with brands on social networks, there are potential downsides of negative content. More than half (52 per cent) of customers...

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