New gadgets, same teenage kicks

by David Tiltman Marketing 24-Jul-07, 08:30

LONDON - Far from being a generation apart from their predecessors, young consumers are using new technology to do what they have always done. The key for brands is to help them get more from their conversations.

For marketers the wrong side of 30, the past few years have been a steep learning curve. Social networks, user-generated content, web 2.0 - all sorts of technological newspeak has...

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