Piczo and Penguin: partner to promote 'MyPenguin' campaign

Piczo and Penguin partner for creativity competition

by Jacquie Bowser Brand Republic 02-Aug-07, 15:50

LONDON - Teenage social networking website Piczo has partnered with Penguin to promote the 'MyPenguin' campaign, which is aimed at boosting teen interest in literature.

The promotion involves participants drawing, scratching or scribbling their own front cover on a series of six classic novels, which were chosen by popular bands including Razorlight and Ryan Adams,...

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