Digital: T-Mobile in ad-funded work

by Gareth Jones Marketing 08-Aug-07

T-Mobile is making its first foray into advertiser-funded programming via a free-to-view video service backed by brands including Lynx, Nivea and Emap's Heat magazine.

The mobile network operator has formed a partnership with Rhythm New Media that will enable its customers to watch news, entertainment, celebrity gossip features and film clips for free. The...

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