KFC: viral game to support Big Daddy Box meal

KFC launches Big Daddy Box Meal viral

by Hayley Pinkerfield Revolution UK 17-Aug-07, 10:55

LONDON - KFC has extended its communications digitally for the first time, using a viral game to target the youth market.

The game, Hunger Strike, has been created by BBH to promote the launch of the Big Daddy Box Meal, positioned as ‘the ultimate way to keep hunger at bay’. BBH’s...

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