Eddie Izzard and Minnie Driver in The Riches, the US blockbuster that Virgin Media Television acquired for Virgin 1

Eddie Izzard and Minnie Driver in The Riches, the US blockbuster that Virgin Media Television acquired for Virgin 1

Virgin to launch UGC site for branded channel

by Hayley Pinkerfield Revolution UK 24-Aug-07, 09:00

LONDON - Virgin is supporting the Autumn launch of its first branded channel, Virgin 1 with a site that aims to grow an online community.

Each programme will have its own social networking 'profile' on www.virgin1.co.uk for viewers to link to and interact with. The site will also feature exclusive programme content, catch-ups and streaming...

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